- Immediate and 10-hour moisture
- Long-wearing, 10 hours
- Blurs lines and smooths lips
- Soft-focus, blurred-colour effect
- Smooth, stay-true colour, 10 hours
- Fade-resistant, non-settling, non-creasing, non-flaking, non-drying
- Consumer testing on 116 women after one week:
- 95% said it applied smoothly onto lips
- 94% said it left lips feeling soft and smooth upon application
- 92% said it was colour-true throughout wear
- 91% said it left lips feeling moisturized upon application
A liquid lipcolour with a whipped, mousse-like texture that delivers Soft-focus moisture-matte, comfortable colour with ten hours of hydration.